Rnoh.nhs.uk SEO Issues, Traffic and Optimization Tips

Rnoh.nhs.uk

September, 25 2023 01:16:01 PM

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Search Engine Optimization

Title Tag

Home :: Royal National Orthopaedic Hospital
Length: 43 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

The Royal National Orthopaedic Hospital NHS Trust aims to be a world-leading orthopaedic hospital with the best patient care and staff experience in the NHS.
Length: 157 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	9	1	0	0	0

<H2> Accessibility tools </H2>
<H2> RNOH Charity </H2>
<H2> Latest news </H2>
<H2> Our services </H2>
<H2> Work for us </H2>
<H2> News and Updates </H2>
<H2> Follow us on social media: </H2>
<H2> We are here </H2>
<H2> Find out more </H2>
<H3> Service search </H3>

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Show Less

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Home :: Royal National Orthopaedic Hospital

rnoh.nhs.uk/

The Royal National Orthopaedic Hospital NHS Trust aims to be a world-leading orthopaedic hospital with the best patient care and staff experience in the NHS.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 8 images on this web page

3 ALT attributes are empty or missing.

https://www.rnoh.nhs.uk/application/files/3416/6811/8700/Wheelchair_Skills_02.png
https://www.rnoh.nhs.uk/application/files/4416/6811/8705/Paediatric-1347_1.png
https://img.youtube.com/vi/mm82d6PkvfE/maxresdefault.jpg

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

video19
return18
previous17
rnoh11
patient9
rehabilitation9
orthopaedic8
unit7
spinal7
joint7
injury6
services6
hospital5
search4
care4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 7.65%

Text content size	6374 bytes
Total HTML size	83339 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 81 KB to 11 KB (85.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 178.238.129.79 does not redirect to rnoh.nhs.uk

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://rnoh.nhs.uk/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://rnoh.nhs.uk/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://rnoh.nhs.uk
Length: 4 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

81 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.3 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

57 / 100

Page Speed

Rnoh.nhs.uk desktop website speed is medium range. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
rnoh.com	Already Registered
rnoh.net	Available
rnoh.org	Already Registered
rnoh.biz	Already Registered
rnoh.io	Already Registered

Typo Availability

Domains (TLD)	Status
enoh.uk	Already Registered
dnoh.uk	Already Registered
fnoh.uk	Already Registered
gnoh.uk	Already Registered
tnoh.uk	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

46 / 100

Page Speed

Rnoh.nhs.uk mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
45.131.139.104	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 144 links including both internal & external links of your site

Anchor	Type	Follow
https://www.rnoh.nhs.uk/	Internal Links	Dofollow
About Us	Internal Links	Dofollow
Auditors	Internal Links	Dofollow
Clinical Governance	Internal Links	Dofollow
Freedom of Information	Internal Links	Dofollow
Subject Access Requests	Internal Links	Dofollow
Corporate information	Internal Links	Dofollow
Board meetings	Internal Links	Dofollow
Board Meeting Archives	Internal Links	Dofollow
Equality and Diversity	Internal Links	Dofollow
Infection Control	Internal Links	Dofollow
Flu	Internal Links	Dofollow
Meet the Board	Internal Links	Dofollow
Stanmore Redevelopment	Internal Links	Dofollow
Car Park	Internal Links	Dofollow
Photos and pictures	Internal Links	Dofollow
Meet the Team	Internal Links	Dofollow
Future Projects	Internal Links	Dofollow
NHS Constitution	Internal Links	Dofollow
Communications Department	Internal Links	Dofollow
RNOH Charity	Internal Links	Dofollow
Education	Internal Links	Dofollow
Courses and Conferences	Internal Links	Dofollow
Observerships and Work Experience	Internal Links	Dofollow
Hiring facilities for conferences and training	Internal Links	Dofollow
Library	Internal Links	Dofollow
Counter Fraud	Internal Links	Dofollow
Volunteer Services	Internal Links	Dofollow
Corporate and Community Involvement	Internal Links	Dofollow
Patient & Public Involvement in Research	Internal Links	Dofollow
Graham Reeder – Research Champion	Internal Links	Dofollow
Research Champions	Internal Links	Dofollow
John Reilly's story	Internal Links	Dofollow
Patient Group	Internal Links	Dofollow
National Orthopaedic Alliance	Internal Links	Dofollow
Accessibility statement	Internal Links	Dofollow
Our Services	Internal Links	Dofollow
Anaesthesia	Internal Links	Dofollow
Armed Forces and Veterans	Internal Links	Dofollow
Cellular and molecular pathology	Internal Links	Dofollow
Children and adolescents	Internal Links	Dofollow
Chronic Pain Management	Internal Links	Dofollow
Clinical Neurophysiology	Internal Links	Dofollow
Foot & Ankle Reconstruction Unit	Internal Links	Dofollow
Imaging Services	Internal Links	Dofollow
Implant Science	Internal Links	Dofollow
MCGRs	Internal Links	Dofollow
LIRC	Internal Links	Dofollow
Blood Titanium Research	Internal Links	Dofollow
Integrated Back Unit	Internal Links	Dofollow
Joint Cartilage Transplantation	Internal Links	Dofollow
Joint Reconstruction: hip	Internal Links	Dofollow
Joint reconstruction: knee	Internal Links	Dofollow
Limb reconstruction	Internal Links	Dofollow
Neuromodulation	Internal Links	Dofollow
Orthotics	Internal Links	Dofollow
Osteoporosis & Metabolic Bone Disease	Internal Links	Dofollow
Patient Outcome Data (POD)	Internal Links	Dofollow
Peripheral Nerve Injury Unit	Internal Links	Dofollow
Pharmacy and medicines optimisation	Internal Links	Dofollow
Private Care	Internal Links	Dofollow
Prosthetic Rehabilitation Unit	Internal Links	Dofollow
Rehabilitation Guidelines	Internal Links	Dofollow
Rehabilitation and Therapy	Internal Links	Dofollow
Rheumatology	Internal Links	Dofollow
Safeguarding	Internal Links	Dofollow
Orthopaedic Oncology Unit	Internal Links	Dofollow
Scoliosis	Internal Links	Dofollow
Spinal Cord Injury Centre	Internal Links	Dofollow
Spinal Surgical Unit	Internal Links	Dofollow
Sport, Exercise and Musculoskeletal Medicine	Internal Links	Dofollow
Shoulder and Elbow Unit	Internal Links	Dofollow
Patients and Visitors	Internal Links	Dofollow
Advice and Support	Internal Links	Dofollow
Social Work Service	Internal Links	Dofollow
Interpreting and Advisory Service	Internal Links	Dofollow
https://www.rnoh.nhs.uk/patients-and-visitors/attend-anywhere-video-clinics	Internal Links	Dofollow
Joint Reconstruction - video calls	Internal Links	Dofollow
Medical & Rehabilitation - video calls	Internal Links	Dofollow
Paediatrics - video calls	Internal Links	Dofollow
Peripheral Nerve Injury - video calls	Internal Links	Dofollow
Private Care - video calls	Internal Links	Dofollow
Therapies - video calls	Internal Links	Dofollow
Pre Operative Assessment - video calls	Internal Links	Dofollow
Radiology - video calls	Internal Links	Dofollow
Sarcoma - video calls	Internal Links	Dofollow
Upper Limb - video calls	Internal Links	Dofollow
Urology - video calls	Internal Links	Dofollow
Pharmacy - video calls	Internal Links	Dofollow
Psychiatry - video calls	Internal Links	Dofollow
Prosthetic Rehabilitation - video calls	Internal Links	Dofollow
Psychology - video calls	Internal Links	Dofollow
Spinal Injuries - video calls	Internal Links	Dofollow
Pain Management - video calls	Internal Links	Dofollow
Orthotics - video calls	Internal Links	Dofollow
Spinal Surgeries Unit - Video Calls	Internal Links	Dofollow
Coming to RNOH Bolsover Street	Internal Links	Dofollow
Facilities	Internal Links	Dofollow
Coming to RNOH Stanmore	Internal Links	Dofollow
Accommodation	Internal Links	Dofollow
Catering for patients	Internal Links	Dofollow
Patient buggy service	Internal Links	Dofollow
Services for patients and visitors	Internal Links	Dofollow
WiFi access	Internal Links	Dofollow
Patient Experience	Internal Links	Dofollow
Quality at RNOH	Internal Links	Dofollow
Patient information guides	Internal Links	Dofollow
Transport	Internal Links	Dofollow
Courtesy vehicle timetable	Internal Links	Dofollow
Ward Profiles	Internal Links	Dofollow
Sir William Coxen Ward	Internal Links	Dofollow
Children's education	Internal Links	Dofollow
Duke of Gloucester Ward	Internal Links	Dofollow
Jubilee Rehabilitation Ward	Internal Links	Dofollow
London Irish Ward	Internal Links	Dofollow
Short Stay unit	Internal Links	Dofollow
London Spinal Cord Injury Centre (LSCIC)	Internal Links	Dofollow
Radio Brockley	Internal Links	Dofollow
Medical Records	Internal Links	Dofollow
London Care Record	Internal Links	Dofollow
Patient Wayfinding	Internal Links	Dofollow
Behaviour towards NHS staff	Internal Links	Dofollow
News	Internal Links	Dofollow
Events	Internal Links	Dofollow
Contact Us	Internal Links	Dofollow
Find a consultant	Internal Links	Dofollow
Work for us Working at RNOH	Internal Links	Dofollow
Find us Where are we based?	Internal Links	Dofollow
Health Professionals Find out more	Internal Links	Dofollow
Research and Innovation A global top 10 orthopaedic hospital	Internal Links	Dofollow
https://www.rnoh.nhs.uk/health-professionals/videos/clinical-nurse-educators	Internal Links	Dofollow
Featured news	Internal Links	Dofollow
Privacy Policy	Internal Links	Dofollow
Cookie Policy	Internal Links	Dofollow
Frank Ltd.	External Links	Dofollow
https://twitter.com/RNOHnhs	External Links	Dofollow
https://www.instagram.com/rnohnhs/	External Links	Dofollow
https://www.facebook.com/thernohcharity/	External Links	Dofollow
https://www.youtube.com/channel/UCipSR5IYa7kUQUEfAdFIWuA	External Links	Dofollow
View our nursing recruitment	External Links	Dofollow

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Show Less

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Rnoh.nhs.uk

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

57 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

46 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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