111.nhs.uk SEO Issues, Traffic and Optimization Tips

111.nhs.uk

April, 24 2024 08:02:02 PM

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Search Engine Optimization

Title Tag

Get help for your symptoms - NHS 111
Length: 52 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

No Description
Length: 0 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
2	2	0	0	0	0

<H1> 111 online Get help for your symptoms </H1>
<H1> 111 online </H1>
<H2> I want to get: </H2>
<H2> I want to get: </H2>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Get help for your symptoms - NHS 111

111.nhs.uk/

No Description

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

help12
online12
other8
about7
need5
medical4
contact4
will4
more3
make3
symptoms3
might3
callbacks2
information2
vaccinationsfind2

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 11.21%

Text content size	2409 bytes
Total HTML size	21487 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 21 KB to 4 KB (81.4 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 95.100.98.33 does not redirect to 111.nhs.uk

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Oh no, XML Sitemap file not found!
http://111.nhs.uk/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://111.nhs.uk/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

66 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://111.nhs.uk
Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

21 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.71 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

95 / 100

Page Speed

111.nhs.uk desktop website speed is fast. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
111.com	Already Registered
111.net	Already Registered
111.org	Already Registered
111.biz	Already Registered
111.io	Already Registered

Typo Availability

Domains (TLD)	Status
1.uk	Already Registered
q11.uk	Already Registered
w11.uk	Already Registered
1q1.uk	Already Registered
1w1.uk	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

93 / 100

Page Speed

111.nhs.uk mobile website speed is medium range. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
2.19.176.27	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 20 links including both internal & external links of your site

Anchor	Type	Follow
Upgrade it	Internal Links	Dofollow
111 online	Internal Links	Dofollow
help for my symptoms or injury	Internal Links	Dofollow
dental help	Internal Links	Dofollow
mental health help	Internal Links	Dofollow
a prescription or medicines information	Internal Links	Dofollow
help with an existing medical condition	Internal Links	Dofollow
Other ways to contact 111 if you have a hearing problem or need help in other languages	Internal Links	Dofollow
Get information about 111 callbacks	Internal Links	Dofollow
how we use cookies (opens in a new tab)	Internal Links	Dofollow
Privacy statement	Internal Links	Dofollow
Terms and conditions	Internal Links	Dofollow
Accessibility statement	Internal Links	Dofollow
Find out about other NHS services on NHS.UK	External Links	Dofollow
fit notes	External Links	Dofollow
how 111 online works in detail	External Links	Dofollow
Northern Ireland	External Links	Dofollow
Scotland	External Links	Dofollow
Wales	External Links	Dofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

111.nhs.uk

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

95 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

93 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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