Ise.ncsu.edu SEO Issues, Traffic and Optimization Tips

Ise.ncsu.edu

May, 18 2024 02:20:02 PM

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Search Engine Optimization

Title Tag

Industrial and Systems Engineering at NC State
Length: 46 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

The Edward P. Fitts Department of Industrial and Systems Engineering is a top-ranked industrial engineering program in the U.S. ise@ncsu.edu | 919.515.2362
Length: 155 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	10	10	0	0	0

<H1> NC State Industrial and Systems Engineering </H1>
<H2> Upcoming Events </H2>
<H2> In the Spotlight </H2>
<H2> ISE Research </H2>
<H2> Broaden Your World </H2>
<H2> Giving </H2>
<H2> Subscribe to Our Newsletter </H2>
<H2> Contact Us </H2>
<H2> myISE </H2>
<H2> Search ISE Job Board </H2>
<H2> Directions and Parking </H2>
<H3> Spring 2024 Graduation </H3>
<H3> Engineering Design Day \| Spring 2024 </H3>
<H3> Shockley Wins Engineering and Humanities Award </H3>
<H3> See Who Took Home the Awards </H3>
<H3> NEW Master of Engineering Management: Think and LEAD </H3>
<H3> ISE Invites YOU to Volunteer! </H3>
<H3> Fitts-Woolard Hall is the NEW Home of ISE </H3>
<H3> Alumni Resources Program </H3>
<H3> Degrees Offered </H3>
<H3> Interdisciplinary Programs and Degrees </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Industrial and Systems Engineering at NC State

ise.ncsu.edu/

The Edward P. Fitts Department of Industrial and Systems Engineering is a top-ranked industrial engineering program in the U.S. ise@ncsu.edu | 919.515.2362

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 44 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

engineering29
state22
research19
hall15
master14
industrial13
area10
systems9
students8
alumni8
want8
management8
resources8
design7
conference6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 4.7%

Text content size	8077 bytes
Total HTML size	172022 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 168 KB to 32 KB (80.9 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 152.1.28.14 does not redirect to ise.ncsu.edu

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://ise.ncsu.edu/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://ise.ncsu.edu/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

2,730 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://ise.ncsu.edu
Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

168 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.34 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

57 / 100

Page Speed

Ise.ncsu.edu desktop website speed is medium range. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: EN-US

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
ise.com	Already Registered
ise.net	Already Registered
ise.org	Already Registered
ise.biz	Already Registered
ise.io	Already Registered

Typo Availability

Domains (TLD)	Status
use.edu	Already Registered
jse.edu	Already Registered
kse.edu	Already Registered
lse.edu	Already Registered
ose.edu	Already Registered

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

58 / 100

Page Speed

Ise.ncsu.edu mobile website speed is medium range. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
152.1.28.14	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 147 links including both internal & external links of your site

Anchor	Type	Follow
Edward P. Fitts Department of Industrial and Systems Engineering	Internal Links	Dofollow
About	Internal Links	Dofollow
Where NC State ISEs Work	Internal Links	Dofollow
Faculty Awards	Internal Links	Dofollow
Departmental Awards	Internal Links	Dofollow
Fitts-Woolard Hall	Internal Links	Dofollow
Diversity, Equity, and Inclusion	Internal Links	Dofollow
The ISE Archives	Internal Links	Dofollow
Department Heads	Internal Links	Dofollow
Early History	Internal Links	Dofollow
Post-War Years	Internal Links	Dofollow
A Second Golden Age	Internal Links	Dofollow
A New Millennium	Internal Links	Dofollow
Future Students	Internal Links	Dofollow
What is Industrial Engineering?	Internal Links	Dofollow
Living in Raleigh	Internal Links	Dofollow
FAQ	Internal Links	Dofollow
Degrees	Internal Links	Dofollow
Current Ph.D. Students	Internal Links	Dofollow
Admissions	Internal Links	Dofollow
Current Students	Internal Links	Dofollow
FAQ	Internal Links	Dofollow
Who do I see About …?	Internal Links	Dofollow
Curriculum	Internal Links	Dofollow
Forms	Internal Links	Dofollow
Advising	Internal Links	Dofollow
Undergraduate Research	Internal Links	Dofollow
Scholarships	Internal Links	Dofollow
Health Systems Engr Certificate	Internal Links	Dofollow
Student Organizations	Internal Links	Dofollow
Study Abroad	Internal Links	Dofollow
ISE Ambassadors	Internal Links	Dofollow
Alumni-Student Mentoring Program	Internal Links	Dofollow
It and Design Resources	Internal Links	Dofollow
Alumni	Internal Links	Dofollow
9 Ways to Partner with ISE	Internal Links	Dofollow
Giving	Internal Links	Dofollow
Alumni Resources	Internal Links	Dofollow
Scholarships	Internal Links	Dofollow
Hall of Fame	Internal Links	Dofollow
Fitts Scholars and Fellows	Internal Links	Dofollow
Faces of ISE	Internal Links	Dofollow
Research	Internal Links	Dofollow
Advanced Manufacturing	Internal Links	Dofollow
Health Systems	Internal Links	Dofollow
Human Factors and Ergonomics	Internal Links	Dofollow
Supply Chain and Logistics	Internal Links	Dofollow
System Analytics & Optimization	Internal Links	Dofollow
News	Internal Links	Dofollow
Events Calendar	Internal Links	Dofollow
ISE in the News	Internal Links	Dofollow
Seminars	Internal Links	Dofollow
Past Publications	Internal Links	Dofollow
Join inGear	Internal Links	Dofollow
Media	Internal Links	Dofollow
People	Internal Links	Dofollow
Advisory Board	Internal Links	Dofollow
Room Reservations	Internal Links	Dofollow
FWH 2125 \| Teaching Lab	Internal Links	Dofollow
FWH 4101-A \| Grad Conference	Internal Links	Dofollow
FWH 4101-B \| Grad Conference	Internal Links	Dofollow
FWH 4103 \| Conference Room	Internal Links	Dofollow
FWH 4104 \| Conference Room	Internal Links	Dofollow
FWH 4125 \| Conference Room	Internal Links	Dofollow
FWH 4170 \| Conference Room	Internal Links	Dofollow
FWH 4176 \| Conference Room	Internal Links	Dofollow
FWH 4290 \| Learning Factory	Internal Links	Dofollow
FWH 4320 \| Senior Design Lab	Internal Links	Dofollow
FWH 4322 \| Collaboratory	Internal Links	Dofollow
FWH 4331-A \| Grad Conference	Internal Links	Dofollow
FWH 4333-A \| Grad Conference	Internal Links	Dofollow
FWH 4340 \| CompViz Lab	Internal Links	Dofollow
FWH 4361 \| Conference Room	Internal Links	Dofollow
Design Resources	Internal Links	Dofollow
Industry	Internal Links	Dofollow
9 Ways to Partner with ISE	Internal Links	Dofollow
Corporate Partner Program	Internal Links	Dofollow
Senior Design Program	Internal Links	Dofollow
myISE	Internal Links	Dofollow
https://www.ise.ncsu.edu/blog/2024/05/07/spring-2024-graduation/	Internal Links	Dofollow
https://www.ise.ncsu.edu/blog/2024/04/26/engineering-design-day-spring-2024/	Internal Links	Dofollow
https://www.ise.ncsu.edu/blog/2024/04/23/shockley-wins-engineering-and-humanities-award/	Internal Links	Dofollow
https://www.ise.ncsu.edu/blog/2024/04/12/see-who-took-home-the-awards/	Internal Links	Dofollow
I WANT TO SEE MORE ABOUT THE MEM PROGRAM	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/07/mentor-lunch-travis-worth-01.jpg	Internal Links	Dofollow
I WANT TO EXPLORE VOLUNTEERING OPPORTUNITIES	Internal Links	Dofollow
I Want to Explore Fitts-Woolard Hall	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/12/fwh-webpage-home-01.jpg	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/12/fwh-webpage-home-02.jpg	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/12/fwh-webpage-home-04.jpg	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/12/fwh-webpage-home-05.jpg	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/12/fwh-webpage-home-03.jpg	Internal Links	Dofollow
https://www.ise.ncsu.edu/wp-content/uploads/2021/12/fwh-webpage-home-06.jpg	Internal Links	Dofollow
Alumni Resources Program	Internal Links	Dofollow
NCSU Online Library Access	Internal Links	Dofollow
ISE and OR Job Board	Internal Links	Dofollow
Online Certifications and Professional Learning	Internal Links	Dofollow
Bachelor of Science in Industrial Engineering (BSIE)	Internal Links	Dofollow
Minor in Industrial Engineering	Internal Links	Dofollow
Minor in Supply Chain Engineering	Internal Links	Dofollow
Minor in Data Science, Analytics and Decision-Making	Internal Links	Dofollow
Accelerated Bachelor/Master in Industrial Engineering (ABM)	Internal Links	Dofollow
Master in Industrial Engineering (MIE)	Internal Links	Dofollow
Master of Industrial Engineering/Master of Business Administration (MIE-MBA)	Internal Links	Dofollow
Master of Science in Industrial Engineering (MSIE)	Internal Links	Dofollow
Doctor of Philosophy in Industrial Engineering (Ph.D.)	Internal Links	Dofollow
Industry	Internal Links	Dofollow
Faculty and Staff	Internal Links	Dofollow
Student	Internal Links	Dofollow
Post Your Job	Internal Links	Dofollow
Log in	Internal Links	Dofollow
College of Engineering	External Links	Dofollow
Think and Do The Extraordinary Support the Program	External Links	Dofollow
Parents/Family Services	External Links	Dofollow
ISE Alumni LinkedIn Group	External Links	Dofollow
I Want to Explore the Alumni Resources	External Links	Dofollow
Master in Industrial Engineering (MIE)	External Links	Dofollow
Operations Research	External Links	Dofollow
Master in Operations Research (MOR)	External Links	Dofollow
Master of Operations Research (Online)	External Links	Dofollow
Master of Operations Research (MSOR)	External Links	Dofollow
Doctor of Philosophy in Operations Research (Ph.D.)	External Links	Dofollow
Integrated Manufacturing Systems Engineering	External Links	Dofollow
Master in Integrated Manufacturing Systems Engineering (MIMSE)	External Links	Dofollow
Master in Integrated Manufacturing Systems Engineering (Online)	External Links	Dofollow
Engineering Management	External Links	Dofollow
Master of Engineering Management (Online)	External Links	Dofollow
Engineering Management Foundations Certificate	External Links	Dofollow
Engineering student organizations	External Links	Dofollow
Cooperative Education Program	External Links	Dofollow
Study Abroad	External Links	Dofollow
I want to Support ISE	External Links	Dofollow
ePack Job Board	External Links	Dofollow
https://www.google.com/maps/place/914+Partners+Way,+Raleigh,+NC+27606/@35.7714211,-78.6773596,18z/data=!3m1!4b1!4m5!3m4!1s0x89acf59e978e088f:0x34cea0e7c90a1d1f!8m2!3d35.7714211!4d-78.6763151	External Links	Dofollow
NC State’s visitor parking web page	External Links	Dofollow
facebook	External Links	Dofollow
youtube	External Links	Dofollow
twitter	External Links	Dofollow
instagram	External Links	Dofollow
linkedin	External Links	Dofollow
NC State University	External Links	Dofollow
Accessibility	External Links	Dofollow
Privacy	External Links	Dofollow
University Policies	External Links	Dofollow

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Show Less

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Ise.ncsu.edu

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

57 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

58 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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